What we have learned, written down.
Notes on running events, activations and campaigns in India — costs, timelines, what goes wrong, and what we would do differently. Written because clients keep asking the same questions, and the answers deserve better than a sales call.
Automation
The lead dies in the twelve hours nobody was watching
A form gets filled at 9pm. Nobody sees it until 10am the next morning. By then the buyer has already spoken to someone who called back faster — and it usually wasn't the better product that won.
· 6 min read
Events
Choosing an event management company: eleven questions to ask
Every agency shows you the same photographs. These are the questions that actually tell you which one will be standing next to you at 6am on the setup day.
· 7 min read
Events
Conference, dealer meet, offsite — three different animals
They cost roughly the same, they look roughly the same in a photograph, and they do completely different jobs. Most disappointing corporate events are the right event of the wrong type.
· 7 min read
Digital Marketing
A dealer network needs many destinations, not one
A buyer does not want to hear from your brand. He wants to hear from the showroom four kilometres away, whose owner he already half knows.
· 6 min read
Brand Activation
The first fifteen seconds of a mall activation
Nobody comes to a mall to meet your brand. They came for a film, a burger, or the air conditioning. You get about fifteen seconds to become part of somebody else's afternoon.
· 6 min read
Meta Ads
Your Meta ads are working. Your leads are not.
The report says cost per lead is down. The sales team says the leads are rubbish. Both are telling the truth, and the campaign is doing exactly what it was told to do.
· 6 min read