Automation
CRM, workflow and campaign automation for marketing teams that are too small for the work in front of them.
Marketing automation is usually sold as scale and bought as relief. For a small team the real value is not doing more — it is stopping the repetitive work that eats the week before the thinking starts.
Notes on CRM, workflow and campaign automation for teams that are smaller than the work in front of them.
What AI does in a marketing team, honestly
Two years of demos have produced two camps: people who think AI has replaced the agency, and people who think it is a toy. It is neither, and both camps are wasting money.
7 min read
WhatsApp will now answer your customers for free. Decide what it is allowed to say.
The tool most small businesses paid a vendor for last year is now built into the WhatsApp Business app at no cost. The question has moved from whether to automate replies to which replies.
7 min read
You cannot automate a mess
Every enquiry you have ever received is somewhere. That is the problem — somewhere is not one place, and no software can automate a pipeline it cannot see.
6 min read
The lead dies in the twelve hours nobody was watching
A form gets filled at 9pm. Nobody sees it until 10am the next morning. By then the buyer has already spoken to someone who called back faster — and it usually wasn't the better product that won.
6 min read