What we have learned, written down.
Notes on running events, activations and campaigns in India — costs, timelines, what goes wrong, and what we would do differently. Written because clients keep asking the same questions, and the answers deserve better than a sales call.
Performance Marketing
Who gets the credit for the sale?
Add up what every platform claims it delivered and you will have sold roughly twice as much as you actually did. All of them are telling the truth as they see it.
· 6 min read
Meta Ads
Your ad did not stop working. People stopped seeing it.
Week one was excellent. Week four is quietly bad. Nobody touched the targeting, the budget or the bid — and that is exactly the point.
· 6 min read
Digital Marketing
The ad was fine. The page you sent them to wasn't.
Somebody clicked. They were interested enough to leave what they were doing. Then they landed on your homepage, could not find the thing the ad promised, and left within seconds.
· 6 min read
Experiential Marketing
What works in a village does not work in a mall
In a mall you are competing with lunch. In a village you are competing with nothing at all — and that turns out to be a harder problem, not an easier one.
· 6 min read
Events
What a wedding planner is actually for
You can book the venue. You can book the caterer. The question is who is standing there at 6am when the flowers have not arrived and three hundred people are coming at seven.
· 6 min read
Audience Building
The audience you build before you need it
The cheapest campaign you will ever run is the one aimed at people who already know who you are. That audience takes months to build and about a week to wish you had.
· 6 min read