What we have learned, written down.

Notes on running events, activations and campaigns in India — costs, timelines, what goes wrong, and what we would do differently. Written because clients keep asking the same questions, and the answers deserve better than a sales call.

• Meta Ads

  Your Meta ads are working. Your leads are not.

  The report says cost per lead is down. The sales team says the leads are rubbish. Both are telling the truth, and the campaign is doing exactly what it was told to do.

  6 min read

• Experiential Marketing

  How we launched a tractor engine oil with puppets

  TRACTAGRI XPL had to reach farmers across seven states. Farmers do not read advertising, and they do not stop for a brochure. They do stop for a show.

  8 min read

• Brand Activation

  One brand, two markets: the Vectus activation

  The same brand had to work at a village haat and outside a city retailer. Those are two different audiences, two different attention spans, and almost nothing in common except the logo.

  7 min read

• Events

  What does event management actually cost in India?

  Nobody publishes this, which is why everybody asks it first. Here is how the number is built, what moves it, and where the surprises hide.

  9 min read

• Events

  How to plan a dealer meet people leave feeling backed

  A dealer meet is not a conference with a different guest list. The people in the room decide whether your product gets pushed or shelved, and they can tell within an hour whether you respect them.

  8 min read

• Events

  The corporate event checklist nobody hands you

  Most checklists you find online were written for a different country. This one is for events run in India, where the power can go, the permission can take three weeks, and the venue rule changes on the day.

  10 min read