What we have learned, written down.
Notes on running events, activations and campaigns in India — costs, timelines, what goes wrong, and what we would do differently. Written because clients keep asking the same questions, and the answers deserve better than a sales call.
Events
How to plan a dealer meet people leave feeling backed
A dealer meet is not a conference with a different guest list. The people in the room decide whether your product gets pushed or shelved, and they can tell within an hour whether you respect them.
· 8 min read
Events
The corporate event checklist nobody hands you
Most checklists you find online were written for a different country. This one is for events run in India, where the power can go, the permission can take three weeks, and the venue rule changes on the day.
· 10 min read
Events
What does event management actually cost in India?
Nobody publishes this, which is why everybody asks it first. Here is how the number is built, what moves it, and where the surprises hide.
· 9 min read
Experiential Marketing
How we launched a tractor engine oil with puppets
TRACTAGRI XPL had to reach farmers across seven states. Farmers do not read advertising, and they do not stop for a brochure. They do stop for a show.
· 8 min read
Brand Activation
One brand, two markets: the Vectus activation
The same brand had to work at a village haat and outside a city retailer. Those are two different audiences, two different attention spans, and almost nothing in common except the logo.
· 7 min read