Digital Marketing
Search, social and content for Indian businesses — what still works, what stopped working, and how to tell the difference.
Digital in India changed shape faster than most marketing teams changed their plans. AI Overviews now sit above the results on a large share of informational searches, regional-language targeting works properly, and the platforms have taken most of the campaign decisions in-house.
These posts cover what still works, what quietly stopped working, and how to tell the difference before the budget has gone.
The ad you delay until Diwali week costs four times as much
Every brand budgets for the festive season. Fewer brands notice that the cost of reaching anyone during it rises before the season even starts — and by the time it's obvious, the cheap weeks are already gone.
· 6 min read
The audience the metro-first playbook was never built for
The market-size number is a headline. The reason given for the growth is the more useful part — and it isn't the metros.
· 6 min read
What to actually check before hiring a digital marketing agency in Indore
"Best" is not a rank you can look up. It is a fit between what an agency is actually good at and what your business needs this year — and most pitch decks are built to hide that gap, not show it.
· 6 min read
Diwali marketing ideas for local businesses: turn attention into store visits
Start with one offer your store can fulfil, make it easy to find and give every enquiry a next step. These Diwali marketing ideas connect festive discovery to actual visits and purchases.
· 5 min read
Sixty-four paise of every ad rupee now goes to digital
The country's most-quoted ad-spend report says digital took 60% of the market in 2025 and is heading for 64%. The average is real. Whether it describes your customers is a separate question.
· 7 min read
The TV ad that knows who is actually watching
A television ad used to mean paying for an audience you could only guess at. A connected TV ad is shown on the same screen, in the same living room, to someone the platform can actually identify.
· 6 min read
People stopped clicking. They still need the answer.
A question that used to produce ten blue links now produces a paragraph. Nobody visits the sites it was assembled from. Being the source of that paragraph is the new version of ranking first.
· 7 min read
The cheapest marketing you already own and never touch
Before anybody visits your website, they have already seen a box on the right of the search results with your name, your hours and your rating. That box is doing more selling than the site is.
· 7 min read
The ad was fine. The page you sent them to wasn't.
Somebody clicked. They were interested enough to leave what they were doing. Then they landed on your homepage, could not find the thing the ad promised, and left within seconds.
· 6 min read
A dealer network needs many destinations, not one
A buyer does not want to hear from your brand. He wants to hear from the showroom four kilometres away, whose owner he already half knows.
· 6 min read