Advertising
The idea is the expensive part. Everything after it is production.
Campaign thinking, creative strategy and craft — films, print, outdoor, radio and digital, all carrying one thought.
Most advertising fails quietly. Not because it is ugly, but because it says something no one disagreed with and no one remembered. Good advertising takes a position. It is built on one true thing about the product and one true thing about the person buying it, and it says that in a way they had not heard before.
Strategy is deciding what not to say
Briefs arrive with a list. Our job is to argue it down to the single claim worth the money, then defend that claim through every round of feedback that tries to add the other nine back in.
Written for how India actually talks
A line translated into Hindi is not a Hindi line. Work made for Madhya Pradesh should sound like it was thought of here, not approved elsewhere and dubbed. We write in the language the audience thinks in, with the humour they actually use.
One idea, every medium
A campaign is not a film plus some posters. The same thought should be recognisable in thirty seconds of radio, a hoarding glimpsed at speed, and a thumbnail on a phone — each playing to what that medium does best.
What this covers
- Campaign idea and creative strategy
- Brand positioning and messaging
- TV, digital and social films
- Print, outdoor and hoardings
- Radio and audio
- Packaging and brand identity
- Media planning and buying
Questions we get asked
- Do you work with regional and local brands?
- Yes, and gladly. A regional brand that owns one honest idea can beat a national brand that is merely present. Some of the most rewarding work is for brands strong in Madhya Pradesh who have never had their story told properly.
- Do you also buy media?
- Yes. We plan and buy across TV, print, outdoor, radio and digital, and we will tell you when a medium is not worth your money rather than sell you the plan with the best margin.
Tell us what you are planning.
Send the brief, the date and the market. We will tell you what is genuinely achievable before you commit to anything.